Chinese smartphone manufacturers, such as Redmi, Poco, iQOO, and Realme, often develop sub-brands to target distinct market niches. After iQOO, Vivo is apparently creating its next sub-brand. Vivo has been using the name Jovi for its AI assistant and other system programs, which is why it may sound familiar. However, Jovi now appears ready to mature and launch its own smartphone brand.
- With an emphasis on smartphones, tablets, and wearable technology, Vivo has stated that its exclusive sub-brand, JOVI, will debut in Brazil in 2025.
- Telefônica Brasil, a telecommunications operator, has already registered the name “Vivo” as a trademark there. Therefore, JOVI will rebrand Vivo Mobile products.
- Vivo for Brazil is essentially JOVI, although it uses a different name. The JOVI V50, V50 Lite 5G, and Y39 5G are the first devices to be released.
About the Vivo Smartphone Brand
Vivo is creating a new brand called JOVI. These three devices—JOVI V50, JOVI V50 Lite 5G, and JOVI Y39 5G—are already under development. In another exclusive, we discovered a job posting that confirms JOVI is preparing for its 2025 launch.
The job posting further supports the fact that JOVI, formally known as JOVI Mobile, will be a Vivo Mobile-only brand with a sole focus on the Brazilian market. Alongside the job posting, we discovered JOVI Mobile’s “About” section. It provides a detailed overview of the company’s mission, offerings, and launch schedule.
Why JOVI for the Vivo Smartphone Brand?
Due to legal trademark concerns, Vivo decided to rebrand its phones in Brazil as JOVI. Telefônica Brasil already owns the ‘Vivo’ trademark in Brazil. Therefore, Vivo Mobile cannot use the name for its devices there.
Vivo Mobile has decided to use JOVI as a new brand for its devices in Brazil. This change is similar to what Samsung did in Japan, where it stopped using the Samsung name and exclusively used the Galaxy logo.
The products, software, and other features will remain the same as those of Vivo products sold in other regions. The Vivo V50 and JOVI V50 have identical model numbers, which suggests that they are essentially the same smartphone sold under different names.
The Product Categories of JOVI Mobile
Similar to Vivo, its parent company, JOVI will focus on smartwatches, smartphones, tablets, and other technology-related products and accessories. The brand aims to “bring Vivo’s technological expertise to Brazil.”
The JOVI V50, JOVI V50 Lite 5G, and JOVI Y39 5G smartphones that we previously leaked are expected to be part of the launch.
Additionally, the About section states that JOVI’s products will receive support from Vivo’s extensive R&D network. This network focuses on technologies such as 5G, AI, imaging systems, and more. It also claims that Vivo has 500 million users worldwide.
Smartphone Markets and Launch Schedule
The launch is officially planned for 2025, although the precise date remains unknown. The launch will only target Brazil.
Furthermore, the name appears to result from Brazilian trademark concerns. Because of this, it seems unlikely that JOVI will expand outside Brazil.
In summary, Vivo will enter the Brazilian market with JOVI as its new smartphone brand.
