Cosmic Technology launched Cherry Mobile, a Philippine mobile brand, in 2009, offering affordable and innovative smartphones nationwide. After a decade of dominating the smartphone market, the company embarks on a new approach to serve the people in the realm of technology. In 2020, Cosmic Technology broadens their product brand from Cherry Mobile to Cherry, enabling the launch of additional product services under this brand.
In September 2020, the company launched “One Cherry One Ecosystem” to start their expansion. The company launched a product under the Cherry Home IoT brand, which includes extension cords, a Wi-Fi repeater, and multi-color bulbs. Since then, they have expanded their product and services, dominating the market with innovative products under the Cherry brand. They have also integrated the Aqua branding into their product line.
Cherry Mobile
Cherry Mobile launches their new mobile phone brands, which include the Aqua S9, Aqua Infinity, and Aqua S9 Max. The following year, Cherry Mobile Aqua S9 won Entry-Level Smartphone of the Year, and Cherry Mobile Aqua S9 Max won Budget Smartphone of the Year, both from the Gizguide Award. Conversely, they also offer the Aqua S line of tablet products and various mobile phone accessories. In addition to their Aqua Series, they continue to sell their previous models at affordable prices to the general public.
Other Cherry Products and Services
As the company expands, they now offer almost all kinds of products, such as home essentials, travel necessities, pet essentials, and IoT systems.
Home and Living
These include smart lighting and electronics like the Cherry Adapter, Cherry Smart multi-color bulb, Cherry 4-USB Smart extension cord, and many other products.
Entertainment
This section offers a variety of Cherry smart TV models, smart speakers, karaoke models, and earbuds to suit your needs.
Kitchen
With so many innovative kitchen appliances, Cherry is keeping up with the trends. They offer smart kitchen appliances, such as the Cherry digital airfryer, smart rice cooker, electric kettle, and other kitchen essentials.
Health and Wellness
During the previous pandemic, we were all aware of the air quality in our surroundings, which led to the production of various air treatments by electronic companies. Cherry also seized this opportunity to introduce the Cherry Ion air treatment, offering two distinct models and a variety of colors for consumers to choose from.
Pet Essentials
Cherry understands the needs of pet owners, which is why they provide essential products like Smart Feeder Plus and Cherry Petsmart Pet Fountain.
They also offer different accessories for home essentials, particularly in household cleaning, at affordable prices.
Cherry will not only offer the best mobile phone deals but will continue offering relevant products and innovation to meet market needs and improve quality of life. The new logo and name represent the company’s mission to reach Filipinos with value-for-money and quality innovations. Additionally, Cherry’s transformation journey is ongoing, with the company continuously exploring new product categories and innovations to meet evolving market needs. This forward-looking approach suggests a commitment to staying relevant in the fast-paced technology industry and adapting to changing consumer preferences.
